We bet you are! If a customer is browsing your website and sees an image of something they like, they can hit the Save button and add it to their Pinterest account or boards, which means even more people can find your products on Pinterest. Before October , the Save button was called the Pin It button, but the functionality is just the same.
A button appears on your website, or over an image on your site when a user hovers over it, so they can easily Pin that image to Pinterest without leaving your brand website. For more information on how to get set up with a Save button for your website, or to build your own, Pinterest has a how-to guide here.
Rich Pins add extra details to Pins from your website. Currently, there are four types of Rich Pins you can start using: product, article, app and recipe. Product Pins: For any online retailer, having Product Pins makes shopping for your customers easier through Pinterest. A Rich Pin for a product includes real-time pricing, availability, and information on where to buy your product.
Recipe Pins: Rich Pins for recipes are perfect if your business is in food or cookery. Article Pins: For online publishers and bloggers, Rich Pins can help your followers easily save and share your articles and posts that interest them. Each Article Pin highlights the headline, author and story description underneath the Pin image.
App Pins: These Pins are great if you have an app for your business and want to reach new audiences on Pinterest. If you want to add Rich Pins to your Pinterest for Business profile, you can follow the steps on Pinterest here. Creating Rich Pins require a bit of technical work, so you might need to contact your website developers or your website hosting platform to get it all up and running. Just like on Instagram, having high-quality imagery is important if you want to grow on Pinterest.
Here are some of our top tips for creating beautiful Pins that your viewers will want to save and share:. Use high-quality photos: Make sure they are sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic.
The max aspect ratio for Pins is However, we suggest you keep it to less than four images for clarity. Remember when we said that Pinterest is like a search engine for beautiful images? Spend some time analyzing the keywords for your business, or the products that your Pinning and start including that term, or terms, in your Pin captions. It will really help you rank higher in search results! Ready to start promoting some of your key products or images on Pinterest?
A Promoted Pin is the easiest way to get your product in front of the right audience! This is a huge opportunity for businesses to promote their brand and reach new customers on the platform. And the good news is, Promoted Pins are really easy to set up with Pinterest Ad Manager and fit seamlessly in with your boards and Pin style.
One of the easiest ways to start building a uniform style across your Pinterest account is to create Pinterest board covers. Online programs like Canva can help you create custom designs to create a board cover with their stock imagery and fonts. Having a Pinterest board cover for each of your boards with a similar design, style, font, color palette can really help bring your Pinterest aesthetic together. Other small changes you make could be how you title your boards, or caption your posts can really help make your business and brand stand out on Pinterest.
Drag and drop an image from the Media Library onto your content calendar to schedule it at your selected date and time. Now sit back, relax and enjoy watching your Pinterest community start engaging with your content! Every good social media account rests on a community of engaged and interested followers.
The people who started using it used it the way we had hoped. I think those few people kept Pinterest going.
Although many startups rely on the invitation model to drive early growth, Pinterest struggled to gain traction. To gain its first crucial users, Silbermann did much of the legwork himself.
He emailed everybody in his address book. He scoured his contacts for email addresses, asked friends of friends for their emails, and even bombarded his former coworkers at Google in the hopes of spreading the word. Nine months after Pinterest went into open beta, the site had fewer than 10, users.
Silbermann contacted roughly half these users personally and gave them his private cell number with an invitation to call him any time, day or night. Silbermann reportedly remained in touch with many of those 5, users for several years. The idea of begging for his old job at Google and admitting defeat was unthinkable to Silbermann.
Kanban-style boards are ubiquitous today thanks to the popularity of services such as Trello , but in , most social sites were preoccupied with text-based newsfeeds.
Organize and share the things you love. It was a way to prime visitors for what to expect when they used Pinterest. The notion of online pinboards was still novel in , but people already knew how to use a pinboard. Its intuitive feel minimized friction between the site and the user by leveraging familiar behaviors from the real world. For most startups, success is a marathon, not a sprint. That said, many companies experience periods of intense growth—the long part of the hockey stick.
For Pinterest, that year was Although the app lacked some of the features of the Pinterest we know today, the first iOS app looked and felt a lot like it does today. The app launch netted the growing company many more users than they originally anticipated. By December, Pinterest was among the ten largest social media services and was attracting more than 11 million unique visitors per week.
Pinterest continued to ride the wave throughout It also gave the rapidly growing company some much-needed capital it could use to support its runaway growth. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world. By , Pinterest had more than 11M users. One in five women who used the internet regularly were Pinterest users. However, the company was still struggling to nail down its identity and core mission—something the company would actively pursue in the coming years.
That had to change—fast—if the company hoped to maintain the momentum it had established. Pinterest kicked off with a bang by raising even more funding. At the time, Pinterest had around employees. Promoted Pins could be displayed at the top of search results and category feeds, and offered amazing visibility to advertisers. Promoted Pins may not have been the most original concept, but Pinterest had learned a great deal from watching Google and Facebook develop their respective ad platforms.
Promoted Pins were only made available to a select group of advertising partners initially, but it was a vital first step toward monetization. This investment gives us more resources to help realize that vision. Pinterest enjoyed incredible growth during this period. By the spring of , Pinterest users had pinned more than 30B images, almost half of which had been pinned during the preceding six months alone.
To leverage this immense repository of user-curated images, Pinterest unveiled two of the biggest updates to the service thus far in April , Guided Search and Custom Categories.
Guided Search, in particular, was hugely influential. Look familiar? Aside from serving as an example of just how influential Pinterest was in , Guided Search was a major step forward for Pinterest as a content discovery engine. Not only did the feature make it easier for users to discover new content, it made the site much stickier and more engaging.
It also improved the chances that users would find exactly what they wanted, which made for a significantly more rewarding experience.
Pinterest may be a primarily visual way to discover and search for content, but Custom Categories relies on keywords and user-defined metadata—just like e-commerce sites do. Yes, Pinterest was responding to its users, but it was also laying the foundations for the kind of keyword-driven search functionality the site would need to monetize later on.
Pinterest continued to grow rapidly. By early , Pinterest was approaching 50M users. The site was attracting users and capital at a stunning pace.
It must work quickly to increase its user base, and fill out its ad product suite, which at the moment is fairly limited. However, Pinterest had a lot of work to do in order to appease its increasingly anxious investors. The first is that Facebook had a vital head start on Pinterest in terms of advertising. By the time Pinterest introduced support for video and built its own native video player in , Facebook had been enjoying strong revenue growth from its video ads for two years. Fundable does not recommend or otherwise suggest that any investor make an investment in a particular company, or that any company offer securities to a particular investor.
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Raise Capital Browse Learn. Pinterest Startup Story Introduction This startup story features Ben Silberman, who went from tinkering with iPhone apps to building one of the most popular websites on the internet at the age of How Pinterest Got Started Started designing his own iPhone apps with a college friend and then went on to work at Google in the sales organization.
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